Working as part of the in house team at Weareseventeen.
Playing off tropes in modern noir the ident starts on a beautifully moody, lonely forest road. A ribbon leads us through the woods like a clue, coming to life to reveal a grand Christmas tree, standing out like a beacon in the darkness. We referenced themes that the channel is most loved for and kept it in line with previous idents to slot neatly into their packaging.
Audio by Echoic.
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